Youth Entrepreneurship and Tourism for Social Development (YESTD) approach to developing a sustainable tourism industry through cultural and social activities leading by youth for Nepal. YESTD will support to develop a Culture, Heritage and Social History Tourism opportunity to identifying means for turning culture and heritage into sought after attractions, taking advantage of country’s unique culture, history and heritage by generating local, national and international awareness and ensuring a coordinated approach to promoting cultural and heritage assets. Increased diversity of visitor experiences. Improved sustainability for cultural and heritage places through higher public profile and educational awareness. Allows more Nepalese and visitors to share the rewarding and enormously varied opportunities for exploring the individual stories, communities, places and ideas that shaped our social and physical environment.

We have seen potential areas to; Improve economic vitality of rural communities, Broaden South Asia’s tourism base, Improve awareness, appreciation and conservation of physical and intangible heritage globally, this type of tourism has been growing but invisible to government and the tourism industry and jurisdictions around the world have come to recognize the considerable benefits of culture and heritage tourism. It has long term economic value. Most profitable tourist market segments. High sustainable growth rates, Generates investments for the development of heritage product, Complements and engages other tourism product communities. Low impact, protective and expansionary way. Promotes, protects and sustains heritage base. Address traditions and values that defines the nations and communities. Recognize multicultural legacies linking nations, Engages local, provincial and national governments and Further important educational functions.

Our Strategy for  Tourism  Support Activities: Concept definition, Global trends and developments, Economic indicators, Leadership options, Key stakeholders and partners, Markets and products, Priorities and classification. Industrialization and development have had a urban-centric approach. Urbanization led to falling income levels and lesser job opportunities. Provides solution, Shift in interest like awareness, growing interest in heritage and culture and improved accessibility and environmental consciousness, Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local communities economically, socially as well as allowing interaction between the tourists and the locals for a more enriching tourism experience. One of the rapidly expanding tourism segment in terms of visitor numbers globally, Growth driven by discretionary income and personal interests. Regardless of primacy of travel motivations there is strong propensity for tourists to visit culture and heritage attractions. Identifies and presents the places where national or local values were created and continue to reside. It can be integrated into other tourism experiences. Changing travel patterns stimulate culture and heritage tourism.

Nepal has a wealth of culture and heritage related tourism products that are of global significance; Nepal is a true melting point of a number of different cultures that provides something unique and exciting to the country as a tourist destination; In addition a number of World Heritage Sites (natural and cultural) have been declared; A number of key tourist attractions have already been developed.

YESTD Deliverable and Strategy: Build culture and heritage into its objectives and structure as an integral part of the tourism mix. Foster support for tourism by leveraging links with government, private sector and communities. For rural development and community empowerment
Cooperative Governance and Traditional Affairs. Support economic development across the country and foster community initiatives. Help to tour operators, Packaging of attractions for tourist. Culture and Heritage Advisory Group made up of all stakeholders to oversee finalization of the strategy.

Tourism has become an important sector that has an impact on development of country economy. The main benefits of tourism are income creation and generation of jobs. … Tourism is backbone in financial hubs many countries in world because they earn tons of dollars every year. Tourism is now one of the largest industries in Australia, accounting for 486,200 jobs. … In its broadest sense, the tourism industry is the total of all businesses that directly provide goods or services to facilitate business, pleasure and leisure activities away from the home environment. Tourism boosts our economy, employs thousands of people, enriches our businesses and pays for important public services, such as education and law enforcement. Tourism works for each of us, every day. Tourism funds operating expenses and infrastructure in our local public education system. If properly used, tourism generated income can be tremendously beneficial to the host country and it’s local communities. Tourism generated income can be used on a national and local level to better education, improve infrastructure, to fund conservation efforts, and to promote more responsible tourism. The different forms of tourism are vast and the ways in which they can be grouped are many. For instance, you can generally group tourism into two types: domestic tourism, for people traveling within their home country, or international tourism, for people who travel abroad.

The purpose of the study is to enhance common understanding and commitment about Sustainable Tourism and to demonstrate how it is a vehicle to foster economic and social growth, through the achievement of development imperatives, while minimizing negative social, cultural and environmental impacts. The educational tourism sector is booming and presents great business opportunities within the hotel sector and e-commerce. Regarding the educational field, tourism is a great motivation for students of any age when it comes to acquiring knowledge and new experiences for an integral development of the person. The tourism sector is one of the most powerful industries today, generating millions in revenue and with an upward trend, according to the World Tourism Organization. Currently, different types of tourism have been developed: ecological tourism, gourmet tourism, solidarity tourism, rural tourism etc, which also integrate a specific experience to choose from by the person who hires the trip.

Educational tourism is one of the fastest growing areas of the travel and tourism and one that is too often overlooked by tourism professionals and marketers. For example, many meetings and conventions have either an educational component to them or serve their members by being educational instruments. Often educational tourism is called by other names, such as career enhancement, job development or self-actualization experiences. Educational tourism then comes in a wide variety of formats, yet despite the differences all forms of educational tourism have a number of points in common. Among these are, the idea that travel is as much about self-improvement as it is about relaxation, that learning can be fun, and that learning is for people of all ages. Here are just some of the opportunities for your location to attract educational tourism income.

Traveling opens the mind and gets people to develop in human values, personal experiences and emotions. Among all these modalities of the tourism sector, educational tourism begins to stand out thanks to new technologies that allow these two branches to be easily and simply integrated. Educational tourism can be defined as tourism that pursues educational learning as a pretext for a trip, either learning knowledge (historical, cultural, social) or learning a language more and more practiced every day. Education has used tourism as a tool to complement learning, accumulating experiences from practice. This well-developed trend and combined with new technologies is a good opportunity to implement this form of cultural enrichment in primary school, compulsory and higher education.

Types of educational tourism
School trips: they are short or medium stays since the students are of low age. They are usually programmed by teachers or their parents through private agencies or through scholarships that the Ministries of Education provide. They can be trips to develop another language or cultural knowledge. The modality to learn a foreign language are increasingly common given its enriching value, since at a young age children have a more flexible mind than adults and therefore greater ability to learn another language. Experiences of university studies: there are various programs that facilitate the experience of students in a country within the common framework.

The tourism sector must be able to adapt to all the needs of the plaintiffs. The society demands more and more educational tourism and it is very important to know how to respond to that growth and integrate it to the new generations to improve the client experience as much as possible.
For those who are looking for an educational tourism experience, the most important thing a trip can offer is to learn new languages, complement their training, broaden their work horizons and live with different cultures, experiences that can not always be purchased through a study plan.

Business keys of educational tourism
The first thing to know is the target to be addressed. Leaving apart school trips, as a general rule, the tourist profile that educational tourism demands is that of a young person, usually of the millennial generation. In other words, the consumer to go to is a digital native who still has no financial burdens and takes advantage of the holidays to enrich his curriculum and his own personal life. With this type of consumer it is essential to put into practice a digital marketing strategy capable of responding to all your needs, being visible and above all attractive: Having presence in search engines: if customers do not find us, how will a business have sales? In order not to be invisible, it is essential to have a good SEO strategy and optimize the resources so that the search engines take into account the web. And on the other hand invest in SEM, always having a previous training to not waste time and money.

Take advantage of Social Networks: the millennials, as we have already mentioned, are digital natives and their age range is that the highest percentage of use of Social Networks presents. Therefore, it is essential to reach them through the medium they use the most. Mobile marketing: currently almost everyone has a smartphone and the limits of roaming in Europe are no longer an impediment to its use freely. For this reason, each view is more the queries that are made through these devices from searching for accommodation, booking a flight or checking the time. Do not you think more than enough to integrate the mobile in any tourism marketing strategy?

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